Jobs Over Leads

What can you afford to pay for one booked job?

Enter your ticket, your margin and how often a booked appointment turns into a paid invoice. The calculator returns your ceiling per booked job and checks it against what HVAC, plumbing, electrical and roofing contractors paid in 2026.

Your numbers

Fields start at the 2026 benchmark for your trade. Replace them with your own.

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Your ceiling

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maximum you can pay per booked job and still keep your margin

2026 benchmark for HVACPer booked jobAgainst your ceiling
Check if your market is open

Per booked job = cost per lead divided by book rate. Benchmarks are agency-sampled 2026 data and vary by market and season. Sources are listed at the foot of this page.

Get the full 2026 Cost Per Booked Job Report

Nine pages built from public 2026 benchmarks covering more than $21 million in tracked home services ad spend. Every number is traced to its source.

  • Cost per lead, book rate and cost per booked job for HVAC, plumbing, electrical and roofing, across Local Services Ads, non-branded Google search and Meta.
  • Cost per paying customer and the average ticket each channel has to clear.
  • Why a cheaper lead can cost more per booked job, and the three places booked jobs are won and lost.

Your trade and calculator inputs are sent with the form so the report arrives with your numbers. No spam, unsubscribe any time.

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Download the report (PDF) Check if your market is open

Sources: SearchLight Digital, Google Local Service Ads benchmark (Feb 1 to 28, 2026; 888 contractors; $6.72M spend) and Google Ads benchmarks for HVAC and plumbing (Jan 2026; 816 contractors; $14.9M) and roofing (Q1 2026; 15 contractors; $347,421); WordStream by LocaliQ, Facebook Ads Benchmarks 2026 (home and home improvement, leads objective); LocaliQ 2025 and 99 Calls (April to June 2026) roofing Local Services Ads lead prices. Electrical search and roofing Local Services Ads use proxy book rates, as marked. Meta has no published home services book rate, so it is shown at 30%.

Jobs Over Leads is operated by Digital Wealth Group LLC. Benchmarks are third-party figures, not Google or Meta data, and are not a guarantee of results.