The 2026 HVAC Cost Per Booked Job Report
What HVAC contractors paid to put one heating or cooling job on the calendar in 2026, channel by channel and service line by service line, and the ticket that job has to clear before it earns anything.
- Local Services Ads, branded and non-branded search, Performance Max and Meta, priced per booked HVAC job.
- Seven HVAC service lines from AC maintenance to heating install, with book rate, ticket and return for each.
- A table of what you can afford per booked job at your own ticket and close rate.
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Two next steps, in the order most contractors take them:
Find your price per booked job Check if your market is openThree findings from the report
Cost per lead is the number every ad platform reports. Cost per booked job is the number that decides whether the marketing paid for itself.
What one booked HVAC job cost on Google Local Services Ads against non-branded Google search in early 2026.
Cost per lead on general HVAC campaigns against campaigns built for heating repair alone. SearchLight puts the typical saving from splitting by service line at 15% to 25%.
Cost per booked job from branded search, the cheapest in HVAC, on campaigns that took only 9.1% of spend.
What is inside
- Page 1What a booked HVAC job really costsThe chain from lead to booked job to paying customer, with the HVAC numbers at each step.
- Page 2HVAC, channel by channelLocal Services Ads, branded search, Performance Max, non-branded search and Meta, with unit economics.
- Page 3HVAC, service line by service lineAC maintenance, heating repair, AC install, general HVAC, AC repair, indoor air quality and heating install.
- Page 4Your maximum price per booked jobA grid of what an HVAC shop can pay at each ticket and close rate, checked against the benchmarks.
- Page 5Where HVAC jobs are won and lostBranded search, Performance Max, book rate and the Local Services Ads profile.
- Page 6Sources and methodEvery dataset, sample size and date, and how each derived figure is calculated.
Where the numbers come from
Agency-managed 2026 samples with published methods. No figure in the report is estimated; derived numbers are calculated from the published inputs.