The 2026 Electrical Cost Per Booked Job Report
What electrical contractors paid to put one job on the calendar in 2026, channel by channel, and why the channel you buy from decides the size of the ticket you get.
- Local Services Ads, non-branded search and Meta, priced per booked electrical job.
- Electrical against HVAC and plumbing: the cheapest booked job in the data, and where the order flips.
- A table of what you can afford per booked job at your own ticket and close rate.
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Two next steps, in the order most contractors take them:
Find your price per booked job Check if your market is openThree findings from the report
Cost per lead is the number every ad platform reports. Cost per booked job is the number that decides whether the marketing paid for itself.
Cost per booked electrical job on Google Local Services Ads in February 2026, the lowest of any trade in the data.
Average electrical ticket from non-branded search against Local Services Ads. The channel you buy from shapes the job you get.
Electrical's share of contractor Google Ads spend in SearchLight's data, against 32% for plumbing and 30% for HVAC.
What is inside
- Page 1What a booked electrical job really costsThe chain from lead to booked job to paying customer, with the electrical numbers at each step.
- Page 2Electrical, channel by channelLocal Services Ads, non-branded search and Meta, with unit economics for each.
- Page 3Electrical against the other tradesBooked job cost and ticket size next to HVAC and plumbing, and what drives the difference.
- Page 4Your maximum price per booked jobA grid of what an electrical shop can pay at each ticket and close rate, checked against the benchmarks.
- Page 5Where electrical jobs are won and lostMatching channel to job size, book rates and the Local Services Ads profile.
- Page 6Sources and methodEvery dataset, sample size and date, and how each derived figure is calculated.
Where the numbers come from
Agency-managed 2026 samples with published methods. No figure in the report is estimated; derived numbers are calculated from the published inputs.