The 2026 Plumbing Cost Per Booked Job Report
What plumbing contractors paid to put one service call, drain job or water heater on the calendar in 2026, channel by channel, and the ticket that job has to clear before it earns anything.
- Local Services Ads, non-branded search and Meta, priced per booked plumbing job, with drain and sewer broken out.
- General plumbing, drain and sewer and water heater campaigns, with book rate, ticket and return for each.
- The first-quarter spread across 524 plumbing contractors, from the top quarter to the bottom.
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Two next steps, in the order most contractors take them:
Find your price per booked job Check if your market is openThree findings from the report
Cost per lead is the number every ad platform reports. Cost per booked job is the number that decides whether the marketing paid for itself.
What one booked plumbing job cost on Google Local Services Ads against non-branded Google search in early 2026.
Cost of one paying water heater customer from search in January, on a $3,725 average ticket.
Cost per lead for a plumber in the top quarter against one in the bottom quarter, across 465 accounts in the first quarter of 2026.
What is inside
- Page 1What a booked plumbing job really costsThe chain from lead to booked job to paying customer, with the plumbing numbers at each step.
- Page 2Plumbing, channel by channelLocal Services Ads, non-branded search and Meta, with drain and sewer broken out and unit economics.
- Page 3Plumbing, service line by service lineGeneral plumbing, drain and sewer and water heaters, plus the first-quarter spread across 465 accounts.
- Page 4Your maximum price per booked jobA grid of what a plumbing shop can pay at each ticket and close rate, checked against the benchmarks.
- Page 5Where plumbing jobs are won and lostPerformance Max, first-job profit, drain calls and the Local Services Ads profile.
- Page 6Sources and methodEvery dataset, sample size and date, and how each derived figure is calculated.
Where the numbers come from
Agency-managed 2026 samples with published methods. No figure in the report is estimated; derived numbers are calculated from the published inputs.