The 2026 Roofing Cost Per Booked Job Report
What roofing contractors paid to turn a lead into a booked inspection and a booked inspection into a signed job in 2026, month by month, and the ticket that job has to clear.
- Branded search, Local Services Ads, non-branded search and Meta, priced per booked roofing appointment.
- Month-by-month lead prices through the first quarter, and the spread from the best account to the worst.
- A table of what you can afford per booked appointment at your own ticket and close rate.
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Two next steps, in the order most contractors take them:
Find your price per booked job Check if your market is openThree findings from the report
Cost per lead is the number every ad platform reports. Cost per booked job is the number that decides whether the marketing paid for itself.
What one booked roofing appointment cost across Q1 2026 Google Ads, against one paying roofing customer.
Non-branded roofing lead prices from January to March 2026, a 23% drop as lead volume rose 52%.
Closed return on roofing ad spend in the quarter, against the pipeline including estimates still open.
What is inside
- Page 1What a booked roofing job really costsThe chain from lead to booked appointment to paying customer, with the roofing numbers at each step.
- Page 2Roofing, channel by channelBranded search, Local Services Ads, non-branded search and Meta, with unit economics.
- Page 3Roofing, month by monthThe seasonal price curve, the spread across accounts, campaign types and roofing against the other trades.
- Page 4Your maximum price per booked jobA grid of what a roofer can pay at each ticket and close rate, checked against the benchmarks.
- Page 5Where roofing jobs are won and lostBranded search, account spread, open estimates and repair against replacement.
- Page 6Sources and methodEvery dataset, sample size and date, and how each derived figure is calculated.
Where the numbers come from
Agency-managed 2026 samples with published methods. No figure in the report is estimated; derived numbers are calculated from the published inputs.